CASE STUDY
Creating a High-Impact User Conference
for a UK-Based Software Company
Client:
IRIS, a UK-based software company
Event:
Third Annual User Conference for US-based Audience
Services Provided:
Comprehensive Event Management, Scenic Design, Entertainment Booking, Keynote Coordination
Background:
IRIS, a prominent UK-based software company, sought to make a significant impact with their third annual User Conference in the U.S. market. They turned to RedHawt Creative to help them work through some special challenges to create a truly memorable and engaging experience.
The Challenge:
IRIS needed to efficiently manage room allocation to accommodate hosting their User Conference and their Sales Kick Off meeting back-to-back. This required flexible set designs and room configurations to ensure that both events felt appropriately scaled and impactful.
Our Solution:
Comprehensive Event Management: Partnering closely with IRIS's Director of Marketing, RedHawt Creative managed every aspect of the event, including:
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Theme ideation and logo development
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Pre-event marketing materials, including videos
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Design and development of the registration website
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Scenic design and implementation
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Audio-visual sourcing and coordination
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Management of labor and logistics
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Selection and management of third-party vendors like the DMC for off-site events
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Booking guest speakers and entertainment
Room Design: To maximize venue and travel spend, we began in the full ballroom for the User Conference. We then removed the air wall, struck 2/3rds of the set, and prepped for the Sales Kick Off meeting in a smaller area. Our room design ensured a grand atmosphere for the User Conference while maintaining an intimate setting for the Sales Kick Off.
Opening Experience: We created a breathtaking opening experience with a performance by a spoken word artist, who rhythmically conveyed the audience's challenges and how IRIS could help them thrive. This was paired with a choreographed video overlay that mapped over the entire set, complementing the live actor's delivery. The Global CEO praised this innovative approach, sharing it with her Board.
Keynote Speaker: RedHawt delivered a doubly powerful presenter: a keynote speaker who performed a hypnotist routine the first day, with shared lessons on mindset shifts for achieving goals on the day two. Both presentations kept attendees “spellbound”! (Sorry…)
Event Highlights: The User Conference concluded with an adrenalized candids reel, showcasing event highlights set to high-energy music. For the Sales Kick Off, we provided a professional awards emcee who engaged the audience with games and trivia, then delivered a keynote the following day to align the salesforce's vision and focus.
Results:
RedHawt Creative successfully crafted a cohesive and impactful event experience for IRIS, managing intricate details, overcoming logistical challenges, and creating memorable moments that created lasting connections. The combination of innovative scenic design, engaging entertainment, and seamless event management led to a highly praised event that effectively introduced IRIS to the US market.
Conclusion:
At RedHawt Creative, we believe in the transformative power of live events. We aim not just to deliver information but to shape meaningful experiences that influence attendees' perceptions and beliefs about the product or service being showcased. We are grateful to IRIS for the opportunity to develop and produce their entire event experience, from ideation to execution.
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