CASE STUDY
High-Tech User Conference Production for Wolters Kluwer
Client:
Wolters Kluwer
Event:
CCH User Conference
Services Provided:
Executive Production, Technical Direction, Video Production
Background:
Heather has been producing Wolters Kluwer’s CCH User Conference since 2007. For almost two decades, she has continued to help Wolters Kluwer create engaging, high-tech general sessions for their largest user conference.
The Challenge:
CCH User Conference is a once a year opportunity for accountants and auditors to gather, share best practices and acquire new skills within the software. The event needed to stay true to their conservative yet forward-thinking brand. The event User Conference required coordinated efforts with an audio-visual firm and the venue to ensure the content was delivered on time and within budget. Additionally, the event featured a decade-themed party and a keynote by Shark Tank’s Daymond John, necessitating special preparations for both.
Our Solution:
Executive Production & Technical Direction: We provided comprehensive executive production and technical direction, collaborating closely with the audio-visual firm and the hotel to ensure flawless execution.
Scenic Design: We designed a scenic solution featuring LED tiles and custom motion graphics that showcased Wolters Kluwer’s brand identity.
Decade-Themed Party: Offering the added-value that makes large events truly memorable, we produced additional motion graphics representing different decades. These played behind the band during the party, creating a fun and immersive experience.
Keynote Speaker Coordination: With Daymond John as the keynote speaker, we ensured all backstage arrangements and green room requirements met his rider, providing a smooth and professional experience.
Video Production: Our two-person video crew documented the entire conference, capturing the high-energy atmosphere and attendee engagement. To provide an opportunity for up-and-coming professionals, we enlisted an An intern, who assisted in culling through footage and suggesting selects, ensuring a comprehensive and polished final edit
The Team
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Executive Producer/Show Caller
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Technical Director
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Motion Graphics Programmer
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Video Shooter
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Video Editor
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Backstage Manager
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Teleprompter Operator
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Graphics Artist
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Intern
Results:
With our production seamlessly integrating all elements of the event, the conference was a resounding success. The high-tech general sessions, engaging decade-themed party, and flawless keynote coordination impressed both the client and attendees. We concluded the event with a smile-and-laughter-inducing candids video, which captured the energy and excitement of the week, set to a rocking soundtrack. The joy and sense of belonging created by the video reminded attendees of the myriad reasons they come to the conference each year, and set the stage for the following year’s registration.
Conclusion:
At RedHawt Creative, we believe in the transformative power of live events. We aim not just to deliver information but to shape meaningful experiences that influence attendees' perceptions and beliefs about the product or service being showcased. We are grateful to Wolters Kluwer for the opportunity to develop and produce their entire event experience, from ideation to execution
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