By Sarah Spicer, Content Producer

A couple of weeks ago we shared how we partnered with a software client to develop an “Oceans 14” storyline to demonstrate the enterprise’s various technologies. Click here to read the whole case study.
The sales team was so excited after the presentation that they asked for it in a format they could share with their customers. Fortunately, we had developed the content for that very application.
With proper planning on the front end, there are several ways to reconstruct your content into sales-specific pieces on the back end. Here are four ideas for you to consider as you approach your next event:
Video Highlights: Using your show recordings, edit a ‘cliff notes’ version of any of your onstage presentations. Product launches, software demos, and impactful company messages make for great videos after the event. For social media content, broad videos showcase the entire attendee experience. Send these videos directly to prospects and/ or distribute them through your various marketing channels for maximized impact.
Case Studies: Create detailed, multi-media case studies with your event content highlighting the event's storyline, the technology demonstrated, and the audience's reaction. Case studies serve as powerful tools for illustrating real-world applications. If you can include audience responses and reactions, you are set up for impact. According to the Demand Gen Report, 97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content. (Source).
Interactive Demos: To make your sales pitch more engaging and effective, adapt your story into interactive demos for potential clients. Allowing prospects to experience a technology or product through a story, or encouraging them to get their hands on your product makes the sales pitch more engaging, fun, and effective.
Thought Leadership Pieces: Six in ten decision-makers agree that an organization’s thought leadership is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets. (Source: Jones PR)
Turn your presentation into a written article targeted to your buyers. Nearly 90% of decision-makers say that thought leadership pieces increase:
Their respect for the organization
Their perception of the organization’s capabilities
Their trust in the organization
Repurposing your corporate meeting content into sales collateral is a smart way to extend the reach and impact of your event. Further, setting up the content on the front end to have an engaging narrative helps transform complex messaging or technology demonstrations into captivating stories.
Create story-style content to enhance your event and create a wealth of content to engage potential clients long after the event has ended. Let's make your next event a blockbuster hit!
Contact RedHawt Creative to light up your next event.
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